Volvo Trucks continues with original marketing, this time through reality TV with the artist Mapei. During a nine-day road-trip through Europe, she will record a new music video with director Liza Minou Morberg. To help them, they have a Volvo truck filled with props and one of the world’s best drivers, Jens Karlsson from “The Epic Split”. The result can be seen on “Reality Road”.
- TruckWorld TV The making of the Volvo FH
- TruckWorld TV – DAF Trucks at Truckfest 2015