Tata Motors announces Season III of the T1 PRIMA TRUCK RACING CHAMPIONSHIP 2016

Tata Motors recently announced Season III of the T1 PRIMA TRUCK RACING CHAMPIONSHIP 2016, scheduled to be held on March 20, 2016, at India’s globally renowned F1 race track – the Buddh International Circuit (BIC), Greater Noida. In keeping with its commitment of making trucking aspirational for Indian drivers and bringing them to truck racing, Season III of T1 Prima Truck Racing Championship will also feature an Indian truck driver’s race for the first time. Like in the earlier seasons, the championship will continue to host experienced international drivers representing six teams, featuring 12 Tata PRIMA race trucks built for the purpose.

Tata Motors also conceptualized and introduced a NEW INDIAN TRUCK DRIVER RACE SELECTION AND TRAINING PROGRAM based on the company’s strategic objective of making the profession of truck driving aspirational and at the same time act as a catalyst to induct drivers into the commercial vehicles profession. These Indian Truck Drivers will be selected from a pool of truck drivers who are employed with Tata Motors key customers all over the country.

Furthermore, Tata Motors continues to invest in its products, its sales & service network, redesigning, developing & deploying modern dealerships, with an aggressive customer centric approach of anticipating customer requirements. With over 1800+ touch points across the country, the company hopes to develop and deploy effective modern dealership models, to significantly improve customer experience and convenience across its network, while also improving penetration and driving quality, building strong, lasting relationships with its customers.

With Truck World, Tata Motors is adding yet another exciting new dimension to one of the largest commercial vehicle markets in the world.

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